Sony turns up the heat

More and more Sony ads are being aired on tv here in Europe, especially ones with LittleBigPlanet. This is quite a surprise, considering that Sony had previously been quite reluctant (or so it seemed) to spend big bucks on advertising, as the likes of Microsoft and Nintendo do. Anyway, here are some interesting (and short) ads of LBP:





More ads for Sony mean increased awareness of its products and, thus, increased sales. Seems like they want to turn up the heat in time for Christmas shopping, but that heat could (to be read, "should") have perhaps already been there by December to make for more buyers.

(and yes, I am very excited about LBP, it's actually being shipped to me as we speak...I mean write/read - so I can't wait :D)